Wednesday, April 18, 2012

Most of them are sacrificial bronze sculpture

The problem is the deepest feelings of a generation. Various pressures, they make all the stops to get the English four, six, computers and three certificate, diploma, degree certificate ... they worked extremely hard into the foreign-owned enterprises when the white-collar, dry white-collar workers live to bear tremendous pressure to work overtime every day to earn more than migrant workers addition not, they do not have to catch up with the lift of the welfare housing, meager housing fund loan move into new houses at all not quite happy, because for many people, it may take II pick-year loans ah! When the bronze was fresh out of the furnace, it is not that beautiful.  They live in the era of rapid development of electronic information industry, online information waves, such as Chung, grasp the large amounts of information.
However, more is described in these young and vibrant people, they was born in the 1980s, the magnificent background of knowledge-based economy into the workplace almost immediately emerge, different fresh temperament is an impact traditional lifestyles and values, but their lives are not so perfect, the brutal competition for jobs, human nature, dangerous, and the weight of the family. The color of the bronzewas beautiful and pretty. The following is the editor of the Marketing Academy and the bronze consumer psychology, a famous scholar in the field of Ding Jiayong the dialogue, perhaps you know this group of young people's consumer behavior plays an important revelation. Marketing Academy: From a psychological point of view, the hearts and minds than anything else, you think how the manufacturers and merchants to curry favor with the 80 consumer groups?
 Dingjia Yong: In fact, I think your topic is very interesting. In November 2005, BNP Paribas has released the study report, not here to talk about. From the Bronze consumer psychology stresses the "hearts and minds" strategy, marketing, the key is to look at the concept of "consumer" in the minds of operators. In the minds of the ancients, the bronze had two basic functions. Effective marketing strategy is built on top of the grasp of consumer psychology. Understanding of consumers think (cognition), they experience (emotion), they are willing to do (behavior) and can affect all these things, and local (environmental). It is also the difference of every consumer in these areas, which makes consumer behavior and marketing plan shows the diversity, but also makes the market more colorful. "80", "consumer" is what is what? This sentence or two is hard to say clearly.
Is easy to see from the above point of view, now "80" is becoming the mainstream of society, they are most prominent feature is: not as the last generation, hard-working things, busy, they are more personalized and thought, because this generation a fundamental change in the human environment for the growth of the previous generation. Most of them are sacrificial bronze sculpture.  Is long, only innovation can seize the day. Probably the best description of the psychology of this generation. Business marketing strategy in the face of "80" may be due to different products or services are very different, but the most important point is to highlight the personality and style. In style, color, or packaging, only on an "I like that I like the" subjective perception. Businesses do not hope they will have a lot of purchasing power, but they will have great influence.

No comments:

Post a Comment